The company AME develops and builds mobile and stationary product lines for the production of stones since 1980. Every three years the world trade fair for construction machines takes place in Munich. A megalonomania of heavy and huge machines are displayed here. It was our task to present the comperatively small company with small exhibition are in a way that guarantees visibility. Objective: stand out and attract attention.

AME was the only company oft he 3421 exhibitors present that presented its machine packed in a crate, decorated with  eye-catching pink wallpaper.

Client: AME GmbH

Project: Exhibition Concept BAUMA Munich

Project management: IWX Messner

Project scope: Concept/ Strategy/ Production

Project duration: 2013